Invisible influence: the hidden forces that shape behavior
(Book)
Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat.
You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other peoples behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals.
Berger, J. (2016). Invisible influence: the hidden forces that shape behavior. First Simon & Schuster hardcover edition. New York, Simon & Schuster.
Chicago / Turabian - Author Date Citation (style guide)Berger, Jonah. 2016. Invisible Influence: The Hidden Forces That Shape Behavior. New York, Simon & Schuster.
Chicago / Turabian - Humanities Citation (style guide)Berger, Jonah, Invisible Influence: The Hidden Forces That Shape Behavior. New York, Simon & Schuster, 2016.
MLA Citation (style guide)Berger, Jonah. Invisible Influence: The Hidden Forces That Shape Behavior. First Simon & Schuster hardcover edition. New York, Simon & Schuster, 2016.
Record Information
Last Sierra Extract Time | Apr 26, 2024 04:08:46 PM |
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Last File Modification Time | Apr 26, 2024 04:08:59 PM |
Last Grouped Work Modification Time | Apr 28, 2024 01:50:36 AM |
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100 | 1 | |a Berger, Jonah,|e author. | |
245 | 1 | 0 | |a Invisible influence :|b the hidden forces that shape behavior /|c Jonah Berger. |
250 | |a First Simon & Schuster hardcover edition. | ||
264 | 1 | |a New York :|b Simon & Schuster,|c 2016. | |
300 | |a vi, 264 pages :|b illustrations ;|c 22 cm. | ||
336 | |a text|b txt|2 rdacontent | ||
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500 | |a Front cover includes a lenticular overlay so that the words "Everyone's reading it!" appear over the title when the book is tipped. | ||
504 | |a Includes bibliographical references and index. | ||
505 | 0 | |a Monkey See, Monkey Do -- A Horse of a Different Color -- Not If They're Doing It -- Similar but Different -- Come On Baby, Light My Fire. | |
520 | |a Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. | ||
520 | |a You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other peoples behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. | ||
650 | 0 | |a Social influence. | |
650 | 0 | |a Influence (Psychology) | |
650 | 0 | |a Behavior modification. | |
650 | 0 | |a Social choice. | |
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