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Enterprise 2.0: new collaborative tools for your organization's toughest challenges
(Book)

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Published:
Boston, Mass. : Harvard Business Press, c2009.
Format:
Book
Physical Desc:
xi, 231 pages : ill. ; 24 cm.
Status:
Louisville Professional Collection
PROFESSIONAL COLLECTION 658.4038 McA
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Status
Louisville Professional Collection
PROFESSIONAL COLLECTION 658.4038 McA
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Description
"Web 2.0" is the portion of the Internet that's interactively produced by many people; it includes Wikipedia, Facebook, Twitter, Delicious, and prediction markets. In just a few years, Web 2.0 communities have demonstrated astonishing levels of innovation, knowledge accumulation, collaboration, and collective intelligence. Now, leading organizations are bringing the Web's novel tools and philosophies inside, creating Enterprise 2.0. In this book, Andrew McAfee shows how they're doing this, and why it's benefiting them. Enterprise 2.0 makes clear that the new technologies are good for much more than just socializing-when properly applied, they help businesses solve pressing problems, capture dispersed and fast-changing knowledge, highlight and leverage expertise, generate and refine ideas, and harness the wisdom of crowds. Most organizations, however, don't find it easy or natural to use these new tools initially. And executives see many possible pitfalls associated with them. Enterprise 2.0 explores these concerns, and shows how business leaders can overcome them. McAfee brings together case studies and examples with key concepts from economics, sociology, computer science, consumer psychology, and management studies and presents them all in a clear, accessible, and entertaining style. Enterprise 2.0 is a must-have resource for all C-suite executives seeking to make technology decisions that are simultaneously powerful, popular, and pragmatic.
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Citations
APA Citation (style guide)

McAfee, A. (2009). Enterprise 2.0: new collaborative tools for your organization's toughest challenges. Boston, Mass.: Harvard Business Press.

Chicago / Turabian - Author Date Citation (style guide)

McAfee, Andrew. 2009. Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges. Boston, Mass.: Harvard Business Press.

Chicago / Turabian - Humanities Citation (style guide)

McAfee, Andrew, Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges. Boston, Mass.: Harvard Business Press, 2009.

MLA Citation (style guide)

McAfee, Andrew. Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges. Boston, Mass.: Harvard Business Press, 2009. Print.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
9d0faac2-06fe-4aa2-acc3-16cd4775ed37
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Record Information

Last Sierra Extract TimeJul 13, 2020 08:16:08 AM
Last File Modification TimeJul 14, 2020 04:23:27 AM
Last Grouped Work Modification TimeJul 14, 2020 04:00:32 AM

MARC Record

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1001 |a McAfee, Andrew.
24510|a Enterprise 2.0 :|b new collaborative tools for your organization's toughest challenges /|c Andrew McAfee.
2463 |a Enterprise two point zero.
260 |a Boston, Mass. :|b Harvard Business Press,|c c2009.
300 |a xi, 231 p. :|b ill. ;|c 24 cm.
5050 |a Introduction -- Vexations and missed opportunities in group work : four case studies -- Web 2.0 and the emergence of emergence : a history, explanation, and definition of Enterprise 2.0 -- New approaches to old problems : hitting the bull's-eye with Enterprise 2.0 -- Uniquely valuable : the benefits of Enterprise 2.0 -- Red herrings and long hauls : what is, and isn't, difficult about adopting the new tools and approaches -- Going mainstream : a road map for Enterprise 2.0 success -- Looking ahead : the vision, the Liar's Club, and Model 1 versus Model 2 behavior.
520 |a "Most organizations realize that to succeed in today's turbulent world, they need to perform as an integrated whole to tap into innovations and good ideas. Yet many still find it difficult to capture the collective intelligence of their employees and customers. Companies don't know what they know--but they need to learn soon. Thanks to a new class of collaborative technologies, organizations can now leverage information in valuable new ways, including: capturing accumulated knowledge, connecting employees who need information with the experts who have it, and enabling the best ideas to emerge organically. These technologies--labeled "Web 2.0"--first appeared on the Internet, where they powered successful social communities and collaborative platforms like Facebook and Wikipedia. Web 2.0 tools, practices, and philosophies are now being deployed by a wide range of organizations, making them more agile, productive, and innovative. This is the phenomenon of Enterprise 2.0. In this compelling book, Andrew McAfee--a veteran researcher and writer on the business impact of technology, and the originator of the phrase "Enterprise 2.0"--describes the power of Enterprise 2.0 and shows readers how to harness it"--Cover, p. 2.
504 |a Includes bibliographical references (p. 215-220) and index.
650 0|a Information technology|x Management.
650 0|a Technological innovations|x Management.
650 0|a Web 2.0.
650 0|a Online social networks.
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