Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves
(Book)

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Published:
New York, N.Y. : Hyperion, c2009.
Format:
Book
Edition:
1st ed.
Physical Desc:
ix, 274 pages : ill. ; 25 cm.
Status:
Louisville Adult NonFiction
303.4833 PEN
Copies
Location
Call Number
Status
Last Check-In
Louisville Adult NonFiction
303.4833 PEN
On Shelf
Jul 29, 2017
Description
Here's something you may not know about today's Internet. Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you. Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop"--to use it, you have to spread it. After all, what's the sense of being on Facebook if none of your friends are The result: Never before has there been the potential to create wealth this fast, on this scale, and starting with so little. In this game-changing must-read, Penenberg tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses--some worth billions of dollars--that we have all grown to rely on. The trick is that they created something people really want, so much so that their customers happily spread the word about their product for them. All kinds of businesses--from the smallest start-ups to nonprofit organizations to the biggest multinational corporations--can use the paradigm-busting power of viral loops to enable their business through technology. Viral Loop is a must-read for any entrepreneur or business interested in uncorking viral loops to benefit their bottom line.
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Citations
APA Citation (style guide)

Penenberg, A. L. (2009). Viral loop: from Facebook to Twitter, how today's smartest businesses grow themselves. New York, N.Y.: Hyperion.

Chicago / Turabian - Author Date Citation (style guide)

Penenberg, Adam L. 2009. Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves. New York, N.Y.: Hyperion.

Chicago / Turabian - Humanities Citation (style guide)

Penenberg, Adam L, Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves. New York, N.Y.: Hyperion, 2009.

MLA Citation (style guide)

Penenberg, Adam L. Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves. New York, N.Y.: Hyperion, 2009. Print.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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MARC Record

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1001 |a Penenberg, Adam L.
24510 |a Viral loop : |b from Facebook to Twitter, how today's smartest businesses grow themselves / |c Adam L. Penenberg.
250 |a 1st ed.
260 |a New York, N.Y. : |b Hyperion, |c c2009.
300 |a ix, 274 p. : |b ill. ; |c 25 cm.
5050 |a An insanely viral scheme -- Viral president -- Tupperware and ponzi schemes--the original viral models -- The first online viral expansion loop -- The spreadable product as new business paradigm -- The perpetual viral advertisement -- When the audience decides what's good -- Viral video as marketing strategy (Psst. Pass in on ....) -- eBay and the viral growth conundrum -- PayPal : the first stackable network -- Flickr, YouTube, MySpace -- Tweaking the viral coefficient -- Viral clusters -- The search for a new ad unit.
520 |a From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.
504 |a Includes bibliographical references (p. [253]-266) and index.
650 0 |a Viral marketing.
650 0 |a Online social networks |x Economic aspects.
650 0 |a Electronic commerce |x Marketing.
650 0 |a Business |x Computer network resources.
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