Viral loop: from Facebook to Twitter, how today's smartest businesses grow themselves

Book Cover
Average Rating
Publisher:
Hyperion,
Pub. Date:
c2009.
Edition:
1st ed.
Language:
English
Description
Here's something you may not know about today's Internet. Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you. Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop"--to use it, you have to spread it. After all, what's the sense of being on Facebook if none of your friends are The result: Never before has there been the potential to create wealth this fast, on this scale, and starting with so little. In this game-changing must-read, Penenberg tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses--some worth billions of dollars--that we have all grown to rely on. The trick is that they created something people really want, so much so that their customers happily spread the word about their product for them. All kinds of businesses--from the smallest start-ups to nonprofit organizations to the biggest multinational corporations--can use the paradigm-busting power of viral loops to enable their business through technology. Viral Loop is a must-read for any entrepreneur or business interested in uncorking viral loops to benefit their bottom line.
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Grouping Information

Grouped Work IDfd42debf-ecd4-55e6-a5e2-cd2e14064e43
Grouping Titleviral loop from facebook to twitter how todays smartest businesses grow themselves
Grouping Authorpenenberg adam l
Grouping Categorybook
Last Grouping Update2019-11-29 03:54:02AM
Last Indexed2019-12-08 05:19:00AM

Solr Details

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auth_author2Allen, Richard.
authorPenenberg, Adam L.
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author_displayPenenberg, Adam L
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display_descriptionFrom Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.
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ils:.b18102670BookBooks1st ed.EnglishHyperion, c2009.ix, 274 p. : ill. ; 25 cm.
hoopla:MWT10755916eAudiobookAudio BooksUnabridged.EnglishTantor Audio, 2009.1 online resource (1 audio file (10hr., 30 min.)) : digital.
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subject_facetBusiness -- Computer network resources
Electronic commerce -- Marketing
Online social networks -- Economic aspects
Viral marketing
title_displayViral loop : from Facebook to Twitter, how today's smartest businesses grow themselves
title_fullViral loop : from Facebook to Twitter, how today's smartest businesses grow themselves / Adam L. Penenberg
Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves [electronic resource] / Adam L. Penenberg
title_shortViral loop
title_subfrom Facebook to Twitter, how today's smartest businesses grow themselves
topic_facetBusiness
Computer network resources
Economic aspects
Electronic commerce
Marketing
Online social networks
Viral marketing