Viral loop: from Facebook to Twitter, how today's smartest businesses grow themselves
Description
Here's something you may not know about today's Internet. Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you. Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop"--to use it, you have to spread it. After all, what's the sense of being on Facebook if none of your friends are The result: Never before has there been the potential to create wealth this fast, on this scale, and starting with so little. In this game-changing must-read, Penenberg tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses--some worth billions of dollars--that we have all grown to rely on. The trick is that they created something people really want, so much so that their customers happily spread the word about their product for them. All kinds of businesses--from the smallest start-ups to nonprofit organizations to the biggest multinational corporations--can use the paradigm-busting power of viral loops to enable their business through technology. Viral Loop is a must-read for any entrepreneur or business interested in uncorking viral loops to benefit their bottom line.
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Grouping Information
Grouped Work ID | fd42debf-ecd4-55e6-a5e2-cd2e14064e43 |
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Grouping Title | viral loop from facebook to twitter how todays smartest businesses grow themselves |
Grouping Author | penenberg adam l |
Grouping Category | book |
Last Grouping Update | 2019-11-29 03:54:02AM |
Last Indexed | 2019-12-08 05:19:00AM |
Solr Details
accelerated_reader_point_value | 0 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
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accelerated_reader_reading_level | 0 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
auth_author2 | Allen, Richard. | |||||||||||||||||||||||||||||||||||||||||||||||||||||
author | Penenberg, Adam L. | |||||||||||||||||||||||||||||||||||||||||||||||||||||
author2-role | Allen, Richard. hoopla digital. | |||||||||||||||||||||||||||||||||||||||||||||||||||||
author_display | Penenberg, Adam L | |||||||||||||||||||||||||||||||||||||||||||||||||||||
available_at_louisville | Louisville Public Library | |||||||||||||||||||||||||||||||||||||||||||||||||||||
detailed_location_louisville | Louisville Adult NonFiction | |||||||||||||||||||||||||||||||||||||||||||||||||||||
display_description | From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success. | |||||||||||||||||||||||||||||||||||||||||||||||||||||
format_category_louisville | Books | |||||||||||||||||||||||||||||||||||||||||||||||||||||
format_louisville | Book | |||||||||||||||||||||||||||||||||||||||||||||||||||||
id | fd42debf-ecd4-55e6-a5e2-cd2e14064e43 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
isbn | 9781400193783 9781401323493 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
item_details
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itype_louisville | hardcover book | |||||||||||||||||||||||||||||||||||||||||||||||||||||
last_indexed | 2019-12-08T12:19:00.108Z | |||||||||||||||||||||||||||||||||||||||||||||||||||||
lexile_score | -1 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
literary_form | Non Fiction | |||||||||||||||||||||||||||||||||||||||||||||||||||||
literary_form_full | Non Fiction | |||||||||||||||||||||||||||||||||||||||||||||||||||||
local_callnumber_louisville | 303.4833 PEN | |||||||||||||||||||||||||||||||||||||||||||||||||||||
owning_library_louisville | Louisville Public Library | |||||||||||||||||||||||||||||||||||||||||||||||||||||
owning_location_louisville | Louisville Public Library | |||||||||||||||||||||||||||||||||||||||||||||||||||||
primary_isbn | 9781401323493 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
publishDate | 2009 | |||||||||||||||||||||||||||||||||||||||||||||||||||||
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recordtype | grouped_work | |||||||||||||||||||||||||||||||||||||||||||||||||||||
scoping_details_louisville
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subject_facet | Business -- Computer network resources Electronic commerce -- Marketing Online social networks -- Economic aspects Viral marketing | |||||||||||||||||||||||||||||||||||||||||||||||||||||
title_display | Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves | |||||||||||||||||||||||||||||||||||||||||||||||||||||
title_full | Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves / Adam L. Penenberg Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves [electronic resource] / Adam L. Penenberg | |||||||||||||||||||||||||||||||||||||||||||||||||||||
title_short | Viral loop | |||||||||||||||||||||||||||||||||||||||||||||||||||||
title_sub | from Facebook to Twitter, how today's smartest businesses grow themselves | |||||||||||||||||||||||||||||||||||||||||||||||||||||
topic_facet | Business Computer network resources Economic aspects Electronic commerce Marketing Online social networks Viral marketing |