Viral Loop: from Facebook to Twitter, how today's smartest businesses grow themselves
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Description
Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop"-to use the product means having to share it with others. After all, what's the sense of being on Facebook if none of your friends are? The end result is a business that spreads rapidly, scales quickly, and has the promise to create staggering wealth. In this game-changing, essential book, Penenberg-who identified the phenomenon in a ground-breaking cover story for Fast Company-tells the fascinating, vivid story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses (some with billion-dollar valuations) that we have all grown to rely on.While Viral Loop is fascinating for Penenberg's savvy, incisive explanation of the concept, it's even more valuable for its prescriptive nature. Throughout the book, Penenberg illustrates how any kind of business can uncork viral loops to benefit its own bottom line, even retrofitting the concept for the offline world.Penenberg explores viral loops and their impact on contemporary American business, while illustrating how all kinds of businesses-from the smallest start-ups to nonprofit organizations to the biggest multinational corporations-can use the paradigm-busting power of viral loops to enable their business through technology.
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Grouping Information
Grouped Work ID | cbe90df8-bc17-85bf-f812-88948e40604e |
---|---|
Grouping Title | viral loop from facebook to twitter how todays smartest businesses grow themselves |
Grouping Author | adam l penenberg |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-04-03 23:11:02PM |
Last Indexed | 2024-04-18 02:34:09AM |
Solr Fields
accelerated_reader_point_value
0
accelerated_reader_reading_level
0
auth_author2
Allen, Richard
author
Penenberg, Adam L.
author2-role
Allen, Richard,reader
hoopla digital
hoopla digital
author_display
Penenberg, Adam L.
display_description
Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop"-to use the product means having to share it with others. After all, what's the sense of being on Facebook if none of your friends are? The end result is a business that spreads rapidly, scales quickly, and has the promise to create staggering wealth. In this game-changing, essential book, Penenberg-who identified the phenomenon in a ground-breaking cover story for Fast Company-tells the fascinating, vivid story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses (some with billion-dollar valuations) that we have all grown to rely on.While Viral Loop is fascinating for Penenberg's savvy, incisive explanation of the concept, it's even more valuable for its prescriptive nature. Throughout the book, Penenberg illustrates how any kind of business can uncork viral loops to benefit its own bottom line, even retrofitting the concept for the offline world.Penenberg explores viral loops and their impact on contemporary American business, while illustrating how all kinds of businesses-from the smallest start-ups to nonprofit organizations to the biggest multinational corporations-can use the paradigm-busting power of viral loops to enable their business through technology.
id
cbe90df8-bc17-85bf-f812-88948e40604e
isbn
9781400193783
last_indexed
2024-04-18T08:34:09.487Z
lexile_score
-1
literary_form
Unknown
literary_form_full
Unknown
primary_isbn
9781400193783
publishDate
2009
publisher
Tantor Media, Inc
recordtype
grouped_work
subject_facet
Business
Entrepreneurship
Marketing
Entrepreneurship
Marketing
title_display
Viral Loop : from Facebook to Twitter, how today's smartest businesses grow themselves
title_full
Viral Loop : from Facebook to Twitter, how today's smartest businesses grow themselves [electronic resource] / Adam L. Penenberg
title_short
Viral Loop
title_sub
from Facebook to Twitter, how today's smartest businesses grow themselves
topic_facet
Business
Entrepreneurship
Marketing
Entrepreneurship
Marketing
Solr Details Tables
item_details
Bib Id | Item Id | Shelf Loc | Call Num | Format | Format Category | Num Copies | Is Order Item | Is eContent | eContent Source | eContent URL | Detailed Status | Last Checkin | Location |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
hoopla:MWT10755916 | Online Hoopla Collection | Online Hoopla | eAudiobook | Audio Books | 1 | false | true | Hoopla | https://www.hoopladigital.com/title/10755916?utm_source=MARC&Lid=hh4435 | Available Online |
record_details
Bib Id | Format | Format Category | Edition | Language | Publisher | Publication Date | Physical Description | Abridged |
---|---|---|---|---|---|---|---|---|
hoopla:MWT10755916 | eAudiobook | Audio Books | Unabridged | English | Tantor Media, Inc | 2009 | 1 online resource (1 audio file (10hr., 30 min.)) : digital. |
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