The fortune cookie principle: the 20 keys to a great brand story and why your business needs one

Book Cover
Average Rating
Publisher:
Story of Telling Press,
Pub. Date:
c2013.
Edition:
1st ed.
Language:
English
Description

"This should be the next book you read. Urgent, leveraged and useful, it will change your business like nothing else."SETH GODIN -Author The Icarus Deception

It's not how good you are. It's how well you tell your story.

Big corporations might have huge marketing and advertising budgets but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. 'The Fortune Cookie Principle' is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve.

The most successful brands in the world don't behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? 'The Fortune Cookie Principle' will show you how.

ADVANCE PRAISE FOR THE FORTUNE COOKIE PRINCIPLE

"It's so easy to overcomplicate what great brands and new businesses need to do to resonate with their consumers. The simple questions asked in this book help you to de-mystify that process. It encourages you to think beyond what you do to why you do it and why that matters to your customers. Had this been available when I was driving Sales and Marketing Capabilities in my past corporate life at Cadbury Schweppes, this would have been recommended reading. Now I'm an entrepreneur I simply apply these principles each and every day."

Wendy Wilson Bett-Co-Founder Peter's Yard

"Yes, you need a great product, but without a compelling story, success is improbable. The 'Fortune Cookie Principle' is an easy-to-read guide that will help any marketer or business owner begin to ask the right questions about the stories they tell. Bernadette includes dozens of examples and questions to get your storytelling ship in the right order. Let's face it...telling compelling stories to attract and retain customers is not easy. Most brand marketers are not great storytellers. This book will give you a new perspective on your marketing, and help you move from talking about yourself to talking about things your customers actually care about. Then, and only then, will your marketing actually work in today's consumer-led economy."

Joe Pulizzi-Founder Content Marketing Institute

"The wisdom in this book is better than any fortune. Read and apply!"

Chris Guillebeau-Author $100 Startup

"This book is an inspiration. Bernadette ignites real-world experience with a true passion for helping businesses move to the next level."

Mark Schaefer-Author Return on Influence

"Full of inspiring stories about what makes businesses unique (and successful) in today's supersaturated markets."

David Airey-Author Work For Money, Design For Love.

"If you're someone who cares about why you do what you do and how you do it, this book is for you."

Tina Roth Eisenberg-Founder of Tattly

Also in this Series
More Like This
Reviews from GoodReads
Loading GoodReads Reviews.
Staff View

Grouping Information

Grouped Work ID ede8bc72-cb1e-6f64-3968-fd84428634aa
Full title fortune cookie principle the 20 keys to a great brand story and why your business needs one
Author jiwa bernadette
Grouping Category book
Last Update 2018-06-08 04:24:09AM
Last Indexed 2018-06-20 04:29:51AM

Solr Details

accelerated_reader_interest_level
accelerated_reader_point_value 0
accelerated_reader_reading_level 0
auth_author2 Jiwa, Bernadette.
author Jiwa, Bernadette.
author2-role Gildan Media Corporation., Jiwa, Bernadette., Jiwa, Bernadette.|Narrator, hoopla digital.
author_display Jiwa, Bernadette
available_at_louisville Louisville Public Library
detailed_location_louisville Louisville Adult NonFiction
display_description It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets but you' ve got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand' s story from the inside out. It' s the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve. The most successful brands in the world don' t behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell' The Fortune Cookie Principle will show you how.
format_category_louisville Books
format_louisville Book
id ede8bc72-cb1e-6f64-3968-fd84428634aa
isbn 9781469026909, 9781489583949, 9781490605128
item_details OneClick digital (Longmont):rbdZ07771|rbdZ07771|OneClick digital (Longmont)|Online OneClick digital (Longmont)|eAudiobook|Audio Books|1|false|true|OneClick digital (Longmont)||http://longmontco.oneclickdigital.com/#titles/9781490605128||Available Online||OneClick digital (Longmont)||, OneClick digital (Loveland):rbdZ07771|rbdZ07771|OneClick digital (Loveland)|Online OneClick digital (Loveland)|eAudiobook|Audio Books|1|false|true|OneClick digital (Loveland)||http://lovelandco.oneclickdigital.com/Products/ProductDetail.aspx?titlegroupid=117820||Available Online||OneClick digital (Loveland)||, hoopla:MWT11212753||Online Hoopla Collection|Online Hoopla|eAudiobook|Audio Books|1|false|true|Hoopla||https://www.hoopladigital.com/title/11212753||Available Online||||, ils:.b20885386|.i25488600|Louisville Adult NonFiction|658.027 JIW|||1|false|false|||||On Shelf|Sep 01, 2017|lsnfa||
itype_louisville paperback book
last_indexed 2018-06-20T10:29:51.352Z
lexile_score -1
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_louisville 658.027 JIW
owning_library_louisville Louisville Public Library
owning_location_louisville Louisville Public Library
primary_isbn 9781489583949
publishDate 2013, 2014
record_details OneClick digital (Longmont):rbdZ07771|eAudiobook|Audio Books|Unabridged.|English|Recorded Books, LLC ;|2014, [2014]|1 online resource (3 hr., 38 min.), OneClick digital (Loveland):rbdZ07771|eAudiobook|Audio Books|Unabridged.|English|Recorded Books, LLC ;|2014, [2014]|1 online resource (3 hr., 38 min.), hoopla:MWT11212753|eAudiobook|Audio Books|Unabridged.|English|Gildan Audio ,|2013.|1 online resource (1 audio file (3hr., 38 min.)) : digital., ils:.b20885386|Book|Books|1st ed.|English|Story of Telling Press,|c2013.|xiv, 184 p. ; 20 cm.
recordtype grouped_work
scoping_details_louisville
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b20885386 .i25488600 On Shelf On Shelf false true true false false true 128, 129, 3, 131, 132, 133, 135, 8, 136, 9, 10, 11, 13, 14, 15, 18, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 45, 46, 67, 68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 80, 81, 82, 84, 85, 86, 92, 93, 95, 96, 97, 98, 99, 100, 105, 106, 108, 109, 110, 111, 112, 114, 115, 116, 117, 118, 119, 125, 126, 127
series Your coach in a box
series_with_volume Your coach in a box|
subject_facet Audiobooks, BUSINESS & ECONOMICS / Business Ethics, Branding (Marketing), Business, Downloadable audio books, Marketing
title_display The fortune cookie principle : the 20 keys to a great brand story and why your business needs one
title_full The fortune cookie principle : the 20 keys to a great brand story and why your business needs one / Bernadette Jiwa, The fortune cookie principle : the 20 keys to a great brand story and why your business needs one [electronic resource] / Bernadette Jiwa, The fortune cookie principle [electronic resource] : the 20 keys to a great brand story and why your business needs one / Bernadette Jiwa
title_short The fortune cookie principle :
title_sub the 20 keys to a great brand story and why your business needs one
topic_facet BUSINESS & ECONOMICS / Business Ethics, Branding (Marketing), Business, Marketing