Content rules: how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business

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Description
The guide to creating engaging web content and building a loyal following, revised and updated

Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.

Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content--getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules .
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Grouping Information

Grouped Work ID e54df314-de7f-c00f-bd00-6f443d22e472
Grouping Title content rules how to create killer blogs podcasts videos ebooks webinars and more that engage custom
Grouping Author handley ann
Grouping Category book
Last Grouping Update 2019-02-17 03:55:32AM
Last Indexed 2019-02-16 04:49:39AM

Solr Details

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auth_author2 Chapman, C. C., Chapman, C. C., 1973-, Scott, David Meerman.
author Handley, Ann, 1963-
author2-role Chapman, C. C., Chapman, C. C.,1973-, Gildan Media Corporation., ProQuest (Firm), Recorded Books, LLC., Scott, David Meerman., hoopla digital.
author_display Handley, Ann
detailed_location_louisville Louisville Adult NonFiction, Online OverDrive Collection
display_description Explains how to use the art of storytelling and the science of journalism to form an authentic message for a company's product and a successful social networking site that can reach a wide audience.
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publishDate 2011, 2012
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series New rules of social media, Revised and Updated Edition, Your coach in a box
series_with_volume New rules of social media|, Revised and Updated Edition|, Your coach in a box|
subject_facet Downloadable audio books, Electronic books, Internet marketing, Social media, Web sites -- Design
title_display Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business
title_full Content Rules How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business / Ann Handley & C.C. Chapman, Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business [electronic resource] Handley, Ann, 1963-, Content rules [electronic resource] : how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business / Ann Handley, C. C. Chapman, Content rules [electronic resource] : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business / Ann Handley & C.C. Chapman ; foreword by David Meerman Scott
title_short Content rules :
title_sub how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business
topic_facet Business, Design, Internet marketing, Nonfiction, Social media, Web sites