Content rules: how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business
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Language:
English
Description
The guide to creating engaging web content and building a loyal following, revised and updated
Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.
Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content--getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules .Reviews from GoodReads
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Grouping Information
Grouped Work ID | e54df314-de7f-c00f-bd00-6f443d22e472 |
---|---|
Grouping Title | content rules how to create killer blogs podcasts videos ebooks webinars and more that engage custom |
Grouping Author | handley ann |
Grouping Category | book |
Last Grouping Update | 2019-02-17 03:55:32AM |
Last Indexed | 2019-02-16 04:49:39AM |
Solr Details
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accelerated_reader_point_value | 0 | |||||||||||||||||||||||||||||||||||||||||
accelerated_reader_reading_level | 0 | |||||||||||||||||||||||||||||||||||||||||
auth_author2 | Chapman, C. C., Chapman, C. C., 1973-, Scott, David Meerman. | |||||||||||||||||||||||||||||||||||||||||
author | Handley, Ann, 1963- | |||||||||||||||||||||||||||||||||||||||||
author2-role | Chapman, C. C., Chapman, C. C.,1973-, Gildan Media Corporation., ProQuest (Firm), Recorded Books, LLC., Scott, David Meerman., hoopla digital. | |||||||||||||||||||||||||||||||||||||||||
author_display | Handley, Ann | |||||||||||||||||||||||||||||||||||||||||
detailed_location_louisville | Louisville Adult NonFiction, Online OverDrive Collection | |||||||||||||||||||||||||||||||||||||||||
display_description | Explains how to use the art of storytelling and the science of journalism to form an authentic message for a company's product and a successful social networking site that can reach a wide audience. | |||||||||||||||||||||||||||||||||||||||||
format_category_louisville | Books, eBook | |||||||||||||||||||||||||||||||||||||||||
format_louisville | Book, eBook | |||||||||||||||||||||||||||||||||||||||||
id | e54df314-de7f-c00f-bd00-6f443d22e472 | |||||||||||||||||||||||||||||||||||||||||
isbn | 9780470648285, 9781118283035, 9781464022265, 9781469056135 | |||||||||||||||||||||||||||||||||||||||||
item_details | Ebrary (Boulder):EBC822020|EBC822020|Ebrary (Boulder)|Online Ebrary (Boulder)|eBook|eBook|1|false|true|Ebrary (Boulder)||https://0-ebookcentral-proquest-com.nell.flatironslibrary.org/lib/boulder-ebooks/detail.action?docID=822020||Available Online||Ebrary (Boulder)||, Ebrary (Broomfield):EBC822020|EBC822020|Ebrary (Broomfield)|Online Ebrary (Broomfield)|eBook|eBook|1|false|true|Ebrary (Broomfield)||https://0-ebookcentral-proquest-com.nell.flatironslibrary.org/lib/mamiedoudpl-ebooks/detail.action?docID=822020||Available Online||Ebrary (Broomfield)||, OneClick digital (Longmont):rbz90004614|rbz90004614|OneClick digital (Longmont)|Online OneClick digital (Longmont)|eAudiobook|Audio Books|1|false|true|OneClick digital (Longmont)||https://longmontco.rbdigital.com/#titles/9781464022265||Available Online||OneClick digital (Longmont)||, hoopla:MWT12161660||Online Hoopla Collection|Online Hoopla|eAudiobook|Audio Books|1|false|true|Hoopla||https://www.hoopladigital.com/title/12161660||Available Online||||, ils:.b19034118|.i23747353|Louisville Adult NonFiction|658.84 HAN|||1|false|false|||||Due Feb 20, 2019|Nov 26, 2018|lsnfa||, overdrive:fcdd6abb-a7b4-430d-a5f0-5178be82fec1|-1|Online OverDrive Collection|Online OverDrive|eBook|eBook|1|false|true|OverDrive|||Adobe EPUB eBook,OverDrive Read|Available Online|||| | |||||||||||||||||||||||||||||||||||||||||
itype_louisville | , hardcover book | |||||||||||||||||||||||||||||||||||||||||
last_indexed | 2019-02-16T11:49:39.881Z | |||||||||||||||||||||||||||||||||||||||||
lexile_score | -1 | |||||||||||||||||||||||||||||||||||||||||
literary_form | Non Fiction | |||||||||||||||||||||||||||||||||||||||||
literary_form_full | Non Fiction | |||||||||||||||||||||||||||||||||||||||||
local_callnumber_louisville | 658.84 HAN | |||||||||||||||||||||||||||||||||||||||||
owning_library_louisville | Louisville Public Library | |||||||||||||||||||||||||||||||||||||||||
owning_location_louisville | Louisville Public Library | |||||||||||||||||||||||||||||||||||||||||
primary_isbn | 9780470648285 | |||||||||||||||||||||||||||||||||||||||||
publishDate | 2011, 2012 | |||||||||||||||||||||||||||||||||||||||||
record_details | Ebrary (Boulder):EBC822020|eBook|eBook|Rev. and updated.|English|Wiley,|2012.|xxiv, 293 p. : ill. (some col.), port., Ebrary (Broomfield):EBC822020|eBook|eBook|Rev. and updated.|English|Wiley,|2012.|xxiv, 293 p. : ill. (some col.), port., OneClick digital (Longmont):rbz90004614|eAudiobook|Audio Books||English|Recorded Books ;|2011, p2011.|1 sound file (7 hr.) : digital., hoopla:MWT12161660|eAudiobook|Audio Books|Unabridged.|English|Gildan,|2011.|1 online resource (1 audio file (420 min.)) : digital., ils:.b19034118|Book|Books||English|Wiley,|c2011.|xxii, 282 p. : ill. ; 24 cm., overdrive:fcdd6abb-a7b4-430d-a5f0-5178be82fec1|eBook|eBook||English|Wiley|2012| | |||||||||||||||||||||||||||||||||||||||||
recordtype | grouped_work | |||||||||||||||||||||||||||||||||||||||||
scoping_details_louisville
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series | New rules of social media, Revised and Updated Edition, Your coach in a box | |||||||||||||||||||||||||||||||||||||||||
series_with_volume | New rules of social media|, Revised and Updated Edition|, Your coach in a box| | |||||||||||||||||||||||||||||||||||||||||
subject_facet | Downloadable audio books, Electronic books, Internet marketing, Social media, Web sites -- Design | |||||||||||||||||||||||||||||||||||||||||
title_display | Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business | |||||||||||||||||||||||||||||||||||||||||
title_full | Content Rules How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business / Ann Handley & C.C. Chapman, Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business [electronic resource] Handley, Ann, 1963-, Content rules [electronic resource] : how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business / Ann Handley, C. C. Chapman, Content rules [electronic resource] : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business / Ann Handley & C.C. Chapman ; foreword by David Meerman Scott | |||||||||||||||||||||||||||||||||||||||||
title_short | Content rules : | |||||||||||||||||||||||||||||||||||||||||
title_sub | how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business | |||||||||||||||||||||||||||||||||||||||||
topic_facet | Business, Design, Internet marketing, Nonfiction, Social media, Web sites |