Encyclopedia of major marketing campaigns

Book Cover
Average Rating
Publisher:
Gale,
Pub. Date:
2007.
Language:
English
Description
This completely new second volume explores nearly 500 major marketing and advertising campaigns from 1999-2005. Entries profile recent print, radio, television, billboard and internet campaigns. Both major marketing campaigns of new companies and new product campaigns from well-established companies are covered. Historical context is provided along with the expected and actual outcomes of each campaigns. Photos and sidebars enhance the text.
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Grouping Information

Grouped Work ID c5b89cf2-768d-563d-ea1d-86c8ac281c5c
Grouping Title encyclopedia of major marketing campaigns
Grouping Author thomas riggs
Grouping Category book
Last Grouping Update 2018-10-01 03:48:06AM
Last Indexed 2019-06-20 04:54:56AM

Solr Details

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auth_author2 Riggs, Thomas, 1963-
author2-role Gale Group., Riggs, Thomas,1963-editor.
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display_description An annual publication that profiles important marketing campaigns of the 20th century.
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isbn 141440607, 9780787673567, 9781414406077
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series Gale virtual reference library
series_with_volume Gale virtual reference library|
subject_facet Advertising campaigns -- United States -- History -- 20th century, Advertising campaigns -- United States -- History -- 21st century, Marketing -- United States -- History -- 20th century, Marketing -- United States -- History -- 21st century
title_display Encyclopedia of major marketing campaigns
title_full Encyclopedia of major marketing campaigns [electronic resource] / Thomas Riggs, editor
title_short Encyclopedia of major marketing campaigns
topic_facet Advertising campaigns, History, Marketing