Encyclopedia of major marketing campaigns

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This completely new second volume explores nearly 500 major marketing and advertising campaigns from 1999-2005. Entries profile recent print, radio, television, billboard and internet campaigns. Both major marketing campaigns of new companies and new product campaigns from well-established companies are covered. Historical context is provided along with the expected and actual outcomes of each campaigns. Photos and sidebars enhance the text.
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Grouping Information

Grouped Work ID c5b89cf2-768d-563d-ea1d-86c8ac281c5c
Grouping Title encyclopedia of major marketing campaigns
Grouping Author thomas riggs
Grouping Category book
Last Grouping Update 2018-10-01 03:48:06AM
Last Indexed 2019-06-20 04:54:56AM

Solr Details

accelerated_reader_point_value 0
accelerated_reader_reading_level 0
auth_author2 Riggs, Thomas, 1963-
author2-role Gale Group., Riggs, Thomas,1963-editor.
available_at_louisville Unknown
detailed_location_louisville Unknown
display_description An annual publication that profiles important marketing campaigns of the 20th century.
format_category_louisville eBook
format_louisville eBook
id c5b89cf2-768d-563d-ea1d-86c8ac281c5c
isbn 141440607, 9780787673567, 9781414406077
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last_indexed 2019-06-20T10:54:56.745Z
lexile_score -1
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_louisville Online
owning_library_louisville Louisville Public Library Online
owning_location_louisville Unknown
primary_isbn 9780787673567
publishDate 2007
record_details external_econtent:ils:.b17599313|eBook|eBook||English|Gale,|2007.|
recordtype grouped_work
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
external_econtent:ils:.b17599313 Available Online Available Online false true false false false true
series Gale virtual reference library
series_with_volume Gale virtual reference library|
subject_facet Advertising campaigns -- United States -- History -- 20th century, Advertising campaigns -- United States -- History -- 21st century, Marketing -- United States -- History -- 20th century, Marketing -- United States -- History -- 21st century
title_display Encyclopedia of major marketing campaigns
title_full Encyclopedia of major marketing campaigns [electronic resource] / Thomas Riggs, editor
title_short Encyclopedia of major marketing campaigns
topic_facet Advertising campaigns, History, Marketing