Viral loop: from Facebook to Twitter, how today's smartest businesses grow themselves

Book Cover
Average Rating
Publisher:
Hyperion,
Pub. Date:
c2009.
Edition:
1st ed.
Language:
English
Description
Here's something you may not know about today's Internet. Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you. Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop"--to use it, you have to spread it. After all, what's the sense of being on Facebook if none of your friends are The result: Never before has there been the potential to create wealth this fast, on this scale, and starting with so little. In this game-changing must-read, Penenberg tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses--some worth billions of dollars--that we have all grown to rely on. The trick is that they created something people really want, so much so that their customers happily spread the word about their product for them. All kinds of businesses--from the smallest start-ups to nonprofit organizations to the biggest multinational corporations--can use the paradigm-busting power of viral loops to enable their business through technology. Viral Loop is a must-read for any entrepreneur or business interested in uncorking viral loops to benefit their bottom line.
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ISBN:
9781401323493
9781400193783
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Grouping Information

Grouped Work ID fd42debf-ecd4-55e6-a5e2-cd2e14064e43
full_title viral loop from facebook to twitter how todays smartest businesses grow themselves
author penenberg adam l
grouping_category book
lastUpdate 2017-01-17 04:17:13AM

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author Penenberg, Adam L.
author-letter Penenberg, Adam L.
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author2-role Allen, Richard., hoopla digital.
author_additional Adam L. Penenberg.
author_display Penenberg, Adam L
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date_added 2009-12-09T07:00:00Z
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detailed_location_louisville Louisville Adult Non-Fiction
display_description From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.
edition 1st ed., Unabridged.
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lc_subject Business, Computer network resources, Economic aspects, Electronic commerce, Marketing, Online social networks, Viral marketing
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physical 1 online resource (1 audio file (10hr., 30 min.)) : digital., ix, 274 p. : ill. ; 25 cm.
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subject_facet Business -- Computer network resources, Electronic commerce -- Marketing, Online social networks -- Economic aspects, Viral marketing
table_of_contents An insanely viral scheme -- Viral president -- Tupperware and ponzi schemes--the original viral models -- The first online viral expansion loop -- The spreadable product as new business paradigm -- The perpetual viral advertisement -- When the audience decides what's good -- Viral video as marketing strategy (Psst. Pass in on ....) -- eBay and the viral growth conundrum -- PayPal : the first stackable network -- Flickr, YouTube, MySpace -- Tweaking the viral coefficient -- Viral clusters -- The search for a new ad unit.
target_audience Adult
target_audience_full Adult
title Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves
title_display Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves
title_full Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves / Adam L. Penenberg, Viral loop: from Facebook to Twitter, how today's smartest businesses grow themselves [electronic resource] / Adam L. Penenberg
title_short Viral loop :
title_sort viral loop from facebook to twitter, how today's smartest businesses grow themselves
title_sub from Facebook to Twitter, how today's smartest businesses grow themselves
topic Business Computer network resources, Electronic commerce Marketing, Online social networks Economic aspects, Viral marketing
topic_facet Business, Computer network resources, Economic aspects, Electronic commerce, Marketing, Online social networks, Viral marketing