The whuffie factor: using the power of social networks to build your business

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Average Rating
Author:
Publisher:
Crown Business,
Pub. Date:
c2009.
Edition:
1st ed.
Language:
English
Description
The book that catches the crest of Web 2.0 and shows how any business can harness its power by increasing whuffie, the store of social capital that is the currency of the digital world. Everyone knows about blogs and social networks such as Facebook and Twitter, and has heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grassroots, and interactive, but what does this mean? And more to the point, how do you do it? As one who has actually launched a company using the power of online communities, and who now advises large and small companies, Tara Hunt (named by the San Francisco Chronicle , along with luminaries Jimmy Wales and Tim O'Reilly, as a digital Utopian) is the perfect person to do this book. While The Whuffie Factor will traverse the landscape of Web 2.0 and show how to become a player, it is not just another book about online marketing. People see the huge business potential of the online world and the first impulse is: Let's throw a bunch of money at it. To which Tara Hunt says: "Stop! Money isn't the capital of choice in online communities, it is whuffie-social capital-and how to raise it is at the heart of this book." In the Web 2.0 world, market capital flows from having high social capital. Without whuffie you lose your connections and any recommendations you make will be seen as spam-met with negative reactions and a loss of social capital. The Whuffie Factor provides businesspeople with a strategic map and specific tactics for the constantly evolving, elusive, and, to some, strange world of on­line communities. By connecting with your customers through community interaction, you'll raise your social capital, create demand, and sell more product. Consumer loyalty is a direct result of whuffie. With great stories of online business successes and cautionary tales of major missteps-recording industry, anyone?-Tara Hunt reveals how social networking has more influence over buying decisions than any other marketing tool and how your business can tap into the vast world of Web 2.0 to build an unshakable foundation for twenty-first-century-style online success. For those without millions-even thousands-to throw around, here is a fresh perspective for using social networks to help build a business whether you are a start-up or a Fortune 500 giant. Even those in big rich companies need to learn how to be effective and not waste their money. For them-as well as the entrepreneur- The Whuffie Factor is an eye-opening guide to a world they probably don't understand all that well.
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ISBN:
9780307409508
9781400192212
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Grouping Information

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full_title whuffie factor using the power of social networks to build your business
author hunt tara
grouping_category book
lastUpdate 2016-12-14 05:19:07AM

Solr Details

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auth_author2 White, Karen.
author Hunt, Tara.
author-letter Hunt, Tara.
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display_description Everyone knows about blogs and social networks such as Facebook and Twitter. And they've heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grassroots, and interactive. But what does this mean? And more to the point, how do you do it?While The Whuffie Factor traverses the landscape of Web 2.0 and shows how to become a player, it is not just another book about online marketing. People see the huge business potential of the online world and the first impulse is: let's throw a bunch of money at it. To which Tara Hunt says: "Stop! Money isn't the capital of choice in online communities; it is whuffie-social capital-and how to raise it is the heart of this book." In the Web 2.0 world, market capital flows from having high social capital. Without whuffie you lose your connections, and any recommendation you make will be seen as spam-met with negative reactions and a loss of social capital.The Whuffie Factor provides businesspeople with a strategic map and specific tactics for the constantly evolving, elusive, and strange world of online communities. Tara Hunt reveals how social networking has more influence over buying decisions than any other marketing tool and how businesses can tap into the vast world of Web 2.0 to build an unshakable foundation for twenty-first-century-style online success.
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subject_facet Business networks, Online social networks, Social capital (Sociology), Social networks, Success in business
target_audience Adult
target_audience_full Adult
title The whuffie factor : using the power of social networks to build your business
title_display The whuffie factor : using the power of social networks to build your business
title_full The Whuffie factor: using the power of social networks to build your business [electronic resource] / Tara Hunt, The whuffie factor : using the power of social networks to build your business / Tara Hunt
title_short The whuffie factor :
title_sort whuffie factor using the power of social networks to build your business
title_sub using the power of social networks to build your business
topic Business networks, Online social networks, Social capital (Sociology), Social networks, Success in business
topic_facet Business networks, Online social networks, Social capital (Sociology), Social networks, Success in business