The Whuffie Factor: using the power of social networks to build your business
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Description
Everyone knows about blogs and social networks such as Facebook and Twitter. And they've heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grassroots, and interactive. But what does this mean? And more to the point, how do you do it?While The Whuffie Factor traverses the landscape of Web 2.0 and shows how to become a player, it is not just another book about online marketing. People see the huge business potential of the online world and the first impulse is: let's throw a bunch of money at it. To which Tara Hunt says: "Stop! Money isn't the capital of choice in online communities; it is whuffie-social capital-and how to raise it is the heart of this book." In the Web 2.0 world, market capital flows from having high social capital. Without whuffie you lose your connections, and any recommendation you make will be seen as spam-met with negative reactions and a loss of social capital.The Whuffie Factor provides businesspeople with a strategic map and specific tactics for the constantly evolving, elusive, and strange world of online communities. Tara Hunt reveals how social networking has more influence over buying decisions than any other marketing tool and how businesses can tap into the vast world of Web 2.0 to build an unshakable foundation for twenty-first-century-style online success.
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Grouping Information
Grouped Work ID | 0deec13f-1c5d-6ca1-20b4-8b808068634f |
---|---|
Grouping Title | whuffie factor using the power of social networks to build your business |
Grouping Author | tara hunt |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-04-03 23:11:02PM |
Last Indexed | 2024-04-18 02:34:09AM |
Solr Fields
accelerated_reader_point_value
0
accelerated_reader_reading_level
0
auth_author2
White, Karen
author
Hunt, Tara
author2-role
White, Karen,reader
hoopla digital
hoopla digital
author_display
Hunt, Tara
display_description
Everyone knows about blogs and social networks such as Facebook and Twitter. And they've heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grassroots, and interactive. But what does this mean? And more to the point, how do you do it?While The Whuffie Factor traverses the landscape of Web 2.0 and shows how to become a player, it is not just another book about online marketing. People see the huge business potential of the online world and the first impulse is: let's throw a bunch of money at it. To which Tara Hunt says: "Stop! Money isn't the capital of choice in online communities; it is whuffie-social capital-and how to raise it is the heart of this book." In the Web 2.0 world, market capital flows from having high social capital. Without whuffie you lose your connections, and any recommendation you make will be seen as spam-met with negative reactions and a loss of social capital.The Whuffie Factor provides businesspeople with a strategic map and specific tactics for the constantly evolving, elusive, and strange world of online communities. Tara Hunt reveals how social networking has more influence over buying decisions than any other marketing tool and how businesses can tap into the vast world of Web 2.0 to build an unshakable foundation for twenty-first-century-style online success.
id
0deec13f-1c5d-6ca1-20b4-8b808068634f
isbn
9781400192212
last_indexed
2024-04-18T08:34:09.487Z
lexile_score
-1
literary_form
Unknown
literary_form_full
Unknown
primary_isbn
9781400192212
publishDate
2009
publisher
Tantor Media, Inc
recordtype
grouped_work
subject_facet
Business
Electronic commerce
Marketing
Electronic commerce
Marketing
title_display
The Whuffie Factor : using the power of social networks to build your business
title_full
The Whuffie Factor : using the power of social networks to build your business [electronic resource] / Tara Hunt
title_short
The Whuffie Factor
title_sub
using the power of social networks to build your business
topic_facet
Business
Electronic commerce
Marketing
Electronic commerce
Marketing
Solr Details Tables
item_details
Bib Id | Item Id | Shelf Loc | Call Num | Format | Format Category | Num Copies | Is Order Item | Is eContent | eContent Source | eContent URL | Detailed Status | Last Checkin | Location |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
hoopla:MWT10755269 | Online Hoopla Collection | Online Hoopla | eAudiobook | Audio Books | 1 | false | true | Hoopla | https://www.hoopladigital.com/title/10755269?utm_source=MARC&Lid=hh4435 | Available Online |
record_details
Bib Id | Format | Format Category | Edition | Language | Publisher | Publication Date | Physical Description | Abridged |
---|---|---|---|---|---|---|---|---|
hoopla:MWT10755269 | eAudiobook | Audio Books | Unabridged | English | Tantor Media, Inc | 2009 | 1 online resource (1 audio file (540 min.)) : digital. |
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