Enterprise 2.0: new collaborative tools for your organization's toughest challenges

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Average Rating
Publisher:
Harvard Business Press,
Pub. Date:
c2009.
Language:
English
Description
"Web 2.0" is the portion of the Internet that's interactively produced by many people; it includes Wikipedia, Facebook, Twitter, Delicious, and prediction markets. In just a few years, Web 2.0 communities have demonstrated astonishing levels of innovation, knowledge accumulation, collaboration, and collective intelligence. Now, leading organizations are bringing the Web's novel tools and philosophies inside, creating Enterprise 2.0. In this book, Andrew McAfee shows how they're doing this, and why it's benefiting them. Enterprise 2.0 makes clear that the new technologies are good for much more than just socializing-when properly applied, they help businesses solve pressing problems, capture dispersed and fast-changing knowledge, highlight and leverage expertise, generate and refine ideas, and harness the wisdom of crowds. Most organizations, however, don't find it easy or natural to use these new tools initially. And executives see many possible pitfalls associated with them. Enterprise 2.0 explores these concerns, and shows how business leaders can overcome them. McAfee brings together case studies and examples with key concepts from economics, sociology, computer science, consumer psychology, and management studies and presents them all in a clear, accessible, and entertaining style. Enterprise 2.0 is a must-have resource for all C-suite executives seeking to make technology decisions that are simultaneously powerful, popular, and pragmatic.
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ISBN:
9781422125878
9781596595453
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Grouped Work ID 9d0faac2-06fe-4aa2-acc3-16cd4775ed37
full_title enterprise 2 0 new collaborative tools for your organizations toughest challenges
author mcafee andrew
grouping_category book
lastUpdate 2016-12-14 05:20:10AM

Solr Details

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auth_author2 Synnestvedt, Erik.
author McAfee, Andrew.
author-letter McAfee, Andrew.
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author_additional Andrew McAfee.
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date_added 2010-06-10T06:00:00Z
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display_description "Most organizations realize that to succeed in today's turbulent world, they need to perform as an integrated whole to tap into innovations and good ideas. Yet many still find it difficult to capture the collective intelligence of their employees and customers. Companies don't know what they know--but they need to learn soon. Thanks to a new class of collaborative technologies, organizations can now leverage information in valuable new ways, including: capturing accumulated knowledge, connecting employees who need information with the experts who have it, and enabling the best ideas to emerge organically. These technologies--labeled "Web 2.0"--first appeared on the Internet, where they powered successful social communities and collaborative platforms like Facebook and Wikipedia. Web 2.0 tools, practices, and philosophies are now being deployed by a wide range of organizations, making them more agile, productive, and innovative. This is the phenomenon of Enterprise 2.0. In this compelling book, Andrew McAfee--a veteran researcher and writer on the business impact of technology, and the originator of the phrase "Enterprise 2.0"--describes the power of Enterprise 2.0 and shows readers how to harness it"--Cover, p. 2.
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physical 1 online resource (1 audio file (360 min.)) : digital., xi, 231 p. : ill. ; 24 cm.
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subject_facet Information technology -- Management, Online social networks, Technological innovations -- Management, Web 2.0
table_of_contents Introduction -- Vexations and missed opportunities in group work : four case studies -- Web 2.0 and the emergence of emergence : a history, explanation, and definition of Enterprise 2.0 -- New approaches to old problems : hitting the bull's-eye with Enterprise 2.0 -- Uniquely valuable : the benefits of Enterprise 2.0 -- Red herrings and long hauls : what is, and isn't, difficult about adopting the new tools and approaches -- Going mainstream : a road map for Enterprise 2.0 success -- Looking ahead : the vision, the Liar's Club, and Model 1 versus Model 2 behavior.
target_audience Adult
target_audience_full Adult
title Enterprise 2.0 : new collaborative tools for your organization's toughest challenges
title_alt Enterprise two point zero.
title_display Enterprise 2.0 : new collaborative tools for your organization's toughest challenges
title_full Enterprise 2.0 : new collaborative tools for your organization's toughest challenges / Andrew McAfee, Enterprise 2.0: new collaborative tools for your organization's toughest challenges [electronic resource] / Andrew McAfee
title_short Enterprise 2.0 :
title_sort enterprise 20 new collaborative tools for your organization's toughest challenges
title_sub new collaborative tools for your organization's toughest challenges
topic Information technology Management, Online social networks, Technological innovations Management, Web 2.0
topic_facet Information technology, Management, Online social networks, Technological innovations, Web 2.0