The man who lied to his laptop: what machines teach us about human relationships

Book Cover
Average Rating
Publisher:
Current,
Pub. Date:
2010.
Language:
English
Description

STARTLING INSIGHTS INTO PERSUASION, TRUST, EMPATHY, AND TEAMWORK BASED ON REVELATIONS ABOUT HOW WE TREAT OUR COMPUTERS

The driver was insistent- 'A woman should not be giving directions.' Despite the customer service rep's reassurance that the navigation system in his car wasn't actually a woman-just a computer with a female voice-the driver (and many others like him) refused to listen. There was only one person for BMW to call for help- Clifford Nass, one of the world's leading experts on how people interact with technology.

After two decades of studying problems like BMW's GPS system, Microsoft's Clippy (the most reviled animated character of all time), and online evaluations that lead people to lie to their laptops, Nass has developed a powerful theory- Our brains can't fundamentally distinguish between interacting with people and interacting with devices. We will 'protect' a computer's feelings, feel flattered by a brown-nosing piece of software, and even do favors for technology that has been 'nice' to us. All without even realizing it.

In his research at Stanford, Nass has leveraged our fundamentally social relationship with computers to develop and test a series of essential rules for effective human relationships. He has found that the most powerful strategies for working with people aren't really that complicated, and can be learned from watching what succeeds and fails in technology interfaces. In other words, if a computer can make friends, build teams, and calm powerful emotions, so can any of us. Nass's studies reveal many surprising conclusions, such as-

Mixing criticism into praise-a popular tactic for managers-is a destructive method of evaluation. Opposites don't attract-except when one gradually changes to become more like other. Flattery works-even when the recipient knows it's fake. Team-building exercises don't build teams-but the right T-shirt can Misery loves company-but only if the company is miserable, too.

Nass's discoveries push the boundaries of both psychology and technology and provide nothing less than a new blueprint for successful human relationships.

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Grouping Information

Grouped Work ID 147b3f3f-f221-3fc6-02bf-a29c93d9b761
full_title man who lied to his laptop what machines teach us about human relationships
author nass clifford ivar
grouping_category book
lastUpdate 2017-02-24 04:59:40AM

Solr Details

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auth_author2 Pratt, Sean., Yen, Corina.
author Nass, Clifford Ivar.
author-letter Nass, Clifford Ivar.
author2 Gildan Media Corporation., Pratt, Sean., Recorded Books, LLC., Yen, Corina., hoopla digital.
author2-role Gildan Media Corporation., Pratt, Sean., Pratt, Sean.|Narrator, Recorded Books, LLC., Yen, Corina., hoopla digital.
author_additional Clifford Nas with Corina Yen., Clifford Nass with Corina Yen.
author_display Nass, Clifford Ivar
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callnumber-first H - Social Science
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date_added 2010-09-21T06:00:00Z
days_since_added 2348
detailed_location_louisville Louisville Adult Non-Fiction
display_description Lying to a laptop so we don't hurt its feelings; yelling at a GPS in frustration; feeling flattered by random praise from a computer-people act strangely around artificial intelligence. Stranger still that how we act around computers is so similar to how we act towards other people, and that we can learn a lot about human interaction from how we respond to computers. Pioneering researcher Clifford Nass has done numerous experiments centered around human/computer interaction that not only expose the similarities between how we act towards technology and how we act toward people, but illuminate the surprising nature of person-to-person interactions. Nass has been able to show that, from flattery to empathy to loyalty, many aspects of human behavior and emotion are identical whether we're dealing with computers or people. Based on his findings, Nass has developed rules for successful relationships in any area of life. For instance: Don't smile to soften criticism-match your delivery to your content for best results Crack jokes-innocent humor makes people happier with their work without harming their efficiency (and the joke doesn't even have to be funny!) Empathize-acting happy around a sad person (or vice versa) makes that person perform demonstrably worse at task. The way we treat computers has deep ramifications for everything from praise and criticism to credibility to team-building. Nass is pushing into the next frontier of behavioral science.
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physical 1 online resource (1 audio file (480 min.)) : digital., 1 sound file (8 hr.) : digital., Downloadable applications available for access via iOS 4.0+ devices (iPhone, iPad, iPod Touch) and Android 2.1+ devices., vii, 230 p. ; 24 cm.
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series Your coach in a box
series2 Your coach in a box
series_with_volume Your coach in a box
subject_facet Downloadable audio books, Human-computer interaction, Interpersonal relations -- Research -- Data processing
target_audience Adult
target_audience_full Adult
title The man who lied to his laptop : what machines teach us about human relationships
title_display The man who lied to his laptop : what machines teach us about human relationships
title_full The man who lied to his laptop : what machines teach us about human relationships / Clifford Nass with Corina Yen, The man who lied to his laptop [electronic resource] : what machines teach us about human relationships / Clifford Nass with Corina Yen, The man who lied to his laptop: what machines teach us about human relationships [electronic resource] / Clifford Nas with Corina Yen
title_short The man who lied to his laptop :
title_sort man who lied to his laptop what machines teach us about human relationships
title_sub what machines teach us about human relationships
topic Human-computer interaction, Interpersonal relations Research Data processing
topic_facet Data processing, Human-computer interaction, Interpersonal relations, Research